Competition in the property sector is tough, which means marketing is essential to success. Aside from the design, marketers need to consider where they will place their printed products once they’re ready to go — put them in the wrong spot and your ROI could plummet!
If you’re searching for advice regarding the best locations for property promotional banners, check out this guide featuring a range of banner placement tips…
The entrance to your store
Part of advertising is encouraging people to visit your online or offline store. Just because your potential customer has stepped inside your shop, why stop promoting your brand? The sleek but noticeable dimensions of a pull-up banner will allow it to stand conspicuously in the corner of your foyer or next to your reception desk, while not overpowering the room and making it look cluttered.
Been in business for a decade? The only company to offer a certain service? Shout about your successes here. Studies suggest that it can take as little as a tenth of a second for us to formulate an impression of something, which means that you don’t have long to portray your brand in a positive light when your customers steps into your building. Designing an eye-catching pull-up banner that not only features complementary colours — perhaps matching your reception décor — pleasant fonts and nice imagery, but also highlights interesting information about your company might be another helpful marketing factor to convert sales from new customers and boost brand loyalty among current clients.
What’s more, research also predicts that the reception of a shop — called the ‘decompression’ zone — may be one of the best places to advertise. According to an article by the Economist, this space is an area customers need to momentarily ‘slow down’ to assess their new surroundings. As a result, this is a great place for promotional material. Even if you don’t have a reception area, you can simply place your pull-up banner just inside the entrance for the same powerful marketing affect — another way to boost ROI.
Window banner display
Dressing store windows is still considered a vital part of advertising — so get on board if you aren’t already. According to store design and display consultant, Linda Cahan, in an article published in Entrepreneur: “Each window should tell a story”. Are you making the most of this key piece of promotional space? If you have floor-length windows, simply angle your pull-up banner so it is clearly visible to people and cars coming from all directions. Or, use a platform to give your advert height so it can be easily seen.
Due to the fact that 80% of consumers describe themselves as being ‘promotion sensitive’ according to research, the window is a great place to highlight any special offers you have. Emphasising a special discount on your pull-up banner placed in your store window will give your offer excellent visibility to help bring foot traffic in-store. Also, research shows that discounts can make it less probable that people will then compare your range with your competitors’! Remember to use contrasting colours and large text to highlight your offer on your banner.
In public, high-traffic places
Everyone seems ‘too busy’ nowadays — if that’s really the case, will your potential customers spend a long time hunting down your shop’s location? According to a study published in The Independent last year, employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance. so, use your banner to help your consumers.
Don’t worry if your store isn’t based somewhere that’s clear to see — a publicly placed banner can help. By placing your pull-up banner in a location that signposts your building, you can direct your customers, as well as advertise your brand to the general public. Use bold fonts and colours to highlight your address and tell people which other shops you’re next to or opposite so they can quickly work out where you are. If you’re thinking about placing these outdoors, make sure you opt for a quality PVC or vinyl banner to make sure your ad can endure the weather for maximum return on your spend.
The award ceremony
Award shows are massively popular in the property sector — but have you ever considered them prime places for self-promotion? Obviously, swanky events featuring champagne receptions and red-carpets may not be the appropriate place for promo material. However, some awards shows are very business-based and can last all day before the awards section takes place in the evening. In which case, use this time to promote your brand on social media and YouTube. A creative, attention-grabbing pull-up banner stamped with your brand logo and key information you want customers or prospective employees to know will work wonders to promote what you do.
Award shows are busy places — is a print ad based here up to the job? A Canadian study found that three quarters of people could remember a brand after viewing it via a print media ad. Conversely, only two-fifths were able to recall the company after seeing it on a digital platform. To boost ROI, create a well-structured pull-up banner or two that can act as backdrops to any interviews you hold or videos/photos you take when your staff are at the awards event. Colour, design, content, and imagery are important characteristics — only use complementary colours, clear layouts, insightful text, and high-quality resolutions. Hashtags, contact information and your brand logo are also essentials. Then, share your snaps or videos on social media to spread brand awareness!
Similar to award shows, other corporate property industry events — like trade shows — are ideal locations for a quality banner design. According to Eventbrite, the UK events industry is worth £42.3 billion and 1.3 million business events are held annually. Corporate hospitality accounts for around £1.2 billion, while exhibitions comprise £11 billion and conferences make up the lion’s share at £19.9 billion! All you need to do, is stand out.
Forget digital ads, print banners at your next corporate event can significantly help increase your ROI. According to a study carried out in the US, participants that viewed print media showed a greater emotional response for it and were able to recall its details better than they could for digital ads. If you want to stand out against your competitors at a major recruitment exhibition and create a bond to entice people to come over, why not design an attractive, descriptive pull-up banner and place it next to your stand? If it’s eye-catching enough, it will draw potential partners and employees to your table where you can begin discussing the key details of your business.
If you’re gearing up to start your next marketing campaign, bear the above tips in mind to ensure you’re placing your ads in the best locations.